He’s Crafty, but Is He Trendy?

Well, after taking BoingBoing’s post at face value, thinking I was hip, and flaunting my credentials, I must admit I’m now just as confused as Debbie (the author of Stitch ‘N Bitch: The Knitter’s Handbook):

Here’s a funny German ad someone sent me for your viewing pleasure. My question is, can you decode the semiotics of this thing? Do they mean that shopping at a knitting store is a way to not be trendy? or the opposite?

Unfortunately, I’m pretty sure the message of this ad is not “Stop being trendy. Put down that yarn.” Oh well. If I can’t be hip, perhaps I can be an iconoclast. Anyone have an old moped they’re looking to unload?