WorldChanging: Hack the Publishing System

The folks over at WorldChanging have an interesting strategy to help promote their new book:

WorldChanging BookWorldChanging BookSince we’re already doing extraordinarily well on Amazon just through word of mouth, we are actually in a position to quite conceivably make Worldchanging the number one book in the nation on the largest online bookseller, if just for one day. In that one day, however, every other bookseller, reviewer, producer and store manager will hear about Worldchanging, and our odds of getting the traction we need to bring worldchanging ideas into the public debate will dramatically increase.

The day they’ve scheduled is November 1, eleven minutes after eleven o’clock a.m. (11/1, 11:11), PT. Remember, for those of us on the right coast, it’s the somewhat less interesting or memorable 2:11 p.m. I’ve had this book in my Amazon wish list for the last couple weeks, and this was just the push I needed to get me to hit that “Buy now with 1-Click” button. It looks like a great book, so I recommend you do the same. It will be interesting to see what happens.


Thought I’d post the chapter breakdown for the book here, since it isn’t available on Amazon (more about the book here):

  • Stuff (which covers topics like green design, reducing one’s ecological footprint, biomimicry, sustainable agriculture, clothing, cars and emerging technologies)
  • Shelter (covering topics like green building and landscaping, bright green home decor, clean energy, sustainable water systems, disaster relief and humanitarian design)
  • Cities (topics like smart growth, sustainable communities, transportation, greening infrastructure, product-service systems, leapfrogging and megacity challenges)
  • Communities (topics like education, women’s rights, public health, holistic approaches to community development, copyleft, South-South science, social entrepreneurship and micro-lending, and philanthropy);
  • Business (topics like socially responsible investment, worldchanging start-ups, ecological economics, corporate social responsibility and green business)
  • Politics (topics like networked politics, new media, transparency, human rights, non-violent revolution and peacemaking)
  • Planet (the big picture–everything from placing oneself in a bioregion to climate foresight to environmental history to green space exploration)


10:00 A.M.
Amazon rank: 112.
1:30 P.M.
Amazon rank: 88.
2:11 P.M.: Ordered book
Amazon rank: 72.
3:00 P.M.
Amazon rank: 59.
4:00 P.M.
Amazon rank: 13.

5:00 P.M.
Amazon rank: 13.
6:00 P.M.
Amazon rank: 13.
7:00 P.M.
Amazon rank: 13.
8:00 P.M.
Amazon rank: 14. 😦