Comments on: WorldChanging: Hack the Publishing System http://briansawyer.net/2006/10/30/worldchanging-hack-the-publishing-system/ Wed, 21 Jul 2010 12:49:37 +0000 hourly 1 http://wordpress.com/ By: Brian Sawyer http://briansawyer.net/2006/10/30/worldchanging-hack-the-publishing-system/#comment-94 Brian Sawyer Mon, 30 Oct 2006 18:54:54 +0000 http://briansawyer.wordpress.com/2006/10/30/worldchanging-hack-the-publishing-system/#comment-94 Good points all, Joe, as always. Thanks for keeping me honest. Good points all, Joe, as always. Thanks for keeping me honest.

]]> By: Joe http://briansawyer.net/2006/10/30/worldchanging-hack-the-publishing-system/#comment-93 Joe Mon, 30 Oct 2006 18:32:19 +0000 http://briansawyer.wordpress.com/2006/10/30/worldchanging-hack-the-publishing-system/#comment-93 Brian, it's all about building bridges. Righties like the idea of buying local--they're proud of their hometowns and their country--and they're mad about outsourcing, so why not broaden the appeal of the book a little? Don't give up on conservatives. We're somewhat to blame for their antipathy towards us. No doubt I would make a very bad book pubishing executive. I think PeopleChanging is a great idea for a book. Get Jon Stewart to write the foreword for that one. He knows how to criticize the left as well as the right. Zinn and George Lakoff could be contributors to the book; maybe Barack Obama and Errol Morris, too. And on the right side, maybe you could get George F. Will, Colin Powell and John McCain, people like that. We all need to change, and we could start by resisting the urge to blame and stigmatize the other side. Brian, it’s all about building bridges. Righties like the idea of buying local–they’re proud of their hometowns and their country–and they’re mad about outsourcing, so why not broaden the appeal of the book a little? Don’t give up on conservatives. We’re somewhat to blame for their antipathy towards us.

No doubt I would make a very bad book pubishing executive.

I think PeopleChanging is a great idea for a book. Get Jon Stewart to write the foreword for that one. He knows how to criticize the left as well as the right. Zinn and George Lakoff could be contributors to the book; maybe Barack Obama and Errol Morris, too. And on the right side, maybe you could get George F. Will, Colin Powell and John McCain, people like that. We all need to change, and we could start by resisting the urge to blame and stigmatize the other side.

]]> By: Brian Sawyer http://briansawyer.net/2006/10/30/worldchanging-hack-the-publishing-system/#comment-92 Brian Sawyer Mon, 30 Oct 2006 17:26:10 +0000 http://briansawyer.wordpress.com/2006/10/30/worldchanging-hack-the-publishing-system/#comment-92 <blockquote>they'd scoff and think I was trying to convert them to tree-hugging liberalism.</blockquote> And you're not? ;-) Seriously, though. I don't think WorldChanging is going to get significant traction with the righties anyway. To me, it makes sense to list your key ingredients on the front of the box, and Gore's name will tell the key audience for the book that this is for them (another detail on how publishing works). No use shying away from your primary demographic to open up a much smaller market (conservatives who would be interested in the content in this book if Gore weren't associated with it). Now, what we need is a book called PeopleChanging. Who could we get to write the foreword for that?

they’d scoff and think I was trying to convert them to tree-hugging liberalism.

And you’re not? ;-)

Seriously, though. I don’t think WorldChanging is going to get significant traction with the righties anyway. To me, it makes sense to list your key ingredients on the front of the box, and Gore’s name will tell the key audience for the book that this is for them (another detail on how publishing works). No use shying away from your primary demographic to open up a much smaller market (conservatives who would be interested in the content in this book if Gore weren’t associated with it).

Now, what we need is a book called PeopleChanging. Who could we get to write the foreword for that?

]]> By: Joe http://briansawyer.net/2006/10/30/worldchanging-hack-the-publishing-system/#comment-91 Joe Mon, 30 Oct 2006 17:17:07 +0000 http://briansawyer.wordpress.com/2006/10/30/worldchanging-hack-the-publishing-system/#comment-91 This book looks great. However, I wish that they had left Gore out of it. I would give this book as a Christmas present to conservative family members, but when they saw his name on the cover, they'd scoff and think I was trying to convert them to tree-hugging liberalism. They should've had Howard Zinn write the foreword. Most righties don't know him, but he still has big cache with lefties. This book looks great. However, I wish that they had left Gore out of it. I would give this book as a Christmas present to conservative family members, but when they saw his name on the cover, they’d scoff and think I was trying to convert them to tree-hugging liberalism. They should’ve had Howard Zinn write the foreword. Most righties don’t know him, but he still has big cache with lefties.

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